Important messages often get lost when there’s no clear system to decide which channel to use or how to escalate urgent updates. Imagine building a smart router that ensures the right message reaches the right person at the right time.
Guidelines:
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Create a system that can assign priority levels to different types of communication.
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Build logic to choose the best channel (email, SMS, push, etc.) based on context.
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Design escalation rules so urgent messages don’t get ignored but move up until resolved.